Nike is one of the world's largest athletic footwear and apparel companies, with a net worth of over $30 billion. The company was founded in 1964 by Phil Knight and Bill Bowerman under the name "Blue Ribbon Sports," but it wasn't until the launch of their first signature shoe, the Nike Cortez, in 1972 that they began to establish a real foothold in the industry. From there, Nike's success only continued to grow, with a little help from one of the most iconic athletes of all time: Michael Jordan.
In 1984, Nike signed a rookie basketball player named Michael Jordan to a five-year endorsement deal. At the time, Jordan was a relatively unknown player, but Nike saw something special in him and decided to take a chance. They launched the Air Jordan line of sneakers in 1985, and the rest is history.
The Air Jordan quickly became one of the most popular and iconic sneakers of all time, and Jordan himself became a cultural phenomenon. His success on the court, combined with Nike's marketing genius, helped to establish the Air Jordan line as a must-have for sneakerheads and basketball fans alike.
But Nike's success with Jordan wasn't just limited to the Air Jordan line. Jordan's success helped to elevate Nike as a brand, and the company saw a significant increase in sales across all of their products. Nike's "Just Do It" campaign, which featured Jordan, helped solidify the brand's place in popular culture and cemented their status as the go-to brand for athletic wear and sneakers.
Today, Nike continues to be one of the most successful and recognized brands in the world, with a wide range of products and a loyal following of customers. While the company's success can be attributed to a number of factors, there's no denying that Michael Jordan played a significant role in helping to establish Nike as the powerhouse brand it is today.
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